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JUICE CANDLE ROLLOUT
The JUICE Candle was the first product released by MAKO__LAB. So the rollout was focused on telling the story of the brand, how it came to be, what it stands for, etc.

This rollout had to take place 100% on social media, so the goal was to be successful with a variety of different types of content.

The campaign was a massive success resulting in a sellout in under 2 hours.